Create effortlessly cool, textured styles with Wella Professionals EIMI Rugged Texture. This matte texturizing paste provides strong hold and definition, allowing you to craft a variety of looks with a rough, deconstructed finish. Its unique formula provides grip and control without stiffness or residue, making it ideal for short to medium length hair.
EIMI Rugged Texture is perfect for:
- Creating textured, undone styles: Define and tousle hair for a modern, casual look.
- Providing strong hold: Maintain your style with long-lasting control.
- Adding a matte finish: Enhance your style with a natural, non-shiny look.
Key Benefits:
- Provides strong hold and texture
- Creates a matte finish
- Adds definition and separation
- Non-sticky and no residue
- Ideal for short to medium length hair
How to Use:
Rub a small amount between palms and distribute evenly through damp or dry hair. Style as desired.
Product Features:
- Matte texturizing paste for all hair types
- Provides strong hold, texture, and definition
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